NYU's MS of Integrated Marketing Association (IMA)

The first VIP Lunch Dialogue of the 2007-2008 academic year was held this past Wednesday. If you didn't attend, you missed a great opportunity to listen in on thought leadership in this growing and increasingly complex field. Panelists were all heavy-hitters in the field of Online Media and Market Research:

In addition to some brief product demos, panelists discussed the importance of research in an industry that is becoming saturated with data but is still lacking consistent metrics and ultimately actionable intelligence and information. The most memorable quote for me was "the frustration of [online] being the most measurable media is that it is the media with the most measures." After the panel was over, I spoke to all participants and it was pretty clear to me that all companies present were scrambling to establish leadership positions beyond research and analytics but really are trying to be considered a key part of what is evolving into the Holy Grail for marketers- the Marketing Dashboard (a standardized set of technologies, metrics and data sets that will enable marketers to effectively segment and precisely target their audiences).

Even though the deluge and confusion may seem frustrating- where some see blood others smell opportunity. All areas of analytics promise to be high growth markets. The job outlook for Market Research Analysts (a profession typically seen as slow growth or administrative) alone is very promising. Marketers who understand how to conduct research, dissect and digest data and ultimately create thoughtful analysis will be able to open many doors. The good news for us as students in the program is that there are many opportunities to learn some of these techniques in class: Database Mining and Modeling, Web Mining and Advanced Online Marketing.

Hi Everyone-
Don't forget to come by the DIMA Welcome Back Party this Thurs. Sept 27 at 8pm. We are having it at the Galway Hooker. www.galwayhookernyc.com.
This is the first of a series of events for this year. Please get involved!
-DIMA

Listed below are the new DIMA Officers. We were able to avoid an election through compromise! Below you will find the Letters of Intent each new officer provided. The letters detail their plans for the 07/08 terms. Please congratulate and encourage your fellow students for taking on these responsibilities.

Toni Lorusso – DIMA President elect

I am running for the office of DIMA President for the Fall 2007/ Spring 2008 semesters. I am currently a second semester part-time student eager to learn Direct and Interactive Marketing and excited to get more involved within the program. If elected, I will bring to DIMA my leadership skills, endless energy, and most importantly the desire to help DIMA reach its full potential. I would be honored to have the opportunity to serve my peers as President of DIMA.

To help DIMA reach its fullest potential, I have joined a group of very talented and motivated peers who share the same goals and visions for DIMA as I do. Together we formed the group, Team AIM: Awareness and Involvement in Marketing. I would like to introduce you to the Team AIM ticket:

Toni Lorusso – Candidate, President
Tanvi Patel – Candidate, Vice President
Tim Hartman – Candidate, Treasurer
Katie Murphy – Candidate, Secretary

Team AIM developed a platform of goals that we would like to achieve and an action plan to achieve them. Our team’s priorities include:

To increase awareness of the program
Action Plan: Representatives from DIMA to attend SCPS New Student Orientation and/or make classroom visits as a means of introducing DIMA to new students
To increase student involvement in DIMA
Action Plan: Email monthly “Calendar of Events” to students highlighting upcoming activities
Action Plan: Schedule and plan a monthly event prior to class start to enable a larger student turnout (for example, monthly “Pizza Day” where students can grab a slice and mingle with DIMA peers prior to class start)
To increase alumni networking
Action Plan: Invite alumni to student networking events
To re-launch the DIMA blog site and increase site traffic
Action Plan: Create a job/internship page
Action Plan: Post tutoring information
To develop a Study Abroad Program
Action Plan: Create the first-ever study abroad week-long program that enables students to receive exposure to global direct and interactive marketing practices

If elected, Team AIM will be enabled to accomplish its goals and take DIMA to the next level.

With great enthusiasm,

Toni Lorusso

Tanvi Patel – Vice President elect

I am running for Vice President of DIMA for the Fall ’07 & Spring ’08 semesters. I am currently in my second semester of the program as a full-time student. I have been very impressed with the program in terms of the curriculum, faculty industry connections and most of all, the students. I would like to contribute the program as Vice President to see the program excel to a higher level of awareness throughout the industry.

Working with my peers, I hope to expand the engage the students, faculty and industry leaders to help augment the program with more enriching hands-on experience around the world. As with most new programs, a critical hurdle is being accepted in the academic world as a prestigious program. While we have succeeded in accomplishing this goal within the Direct & Interactive Marketing arena, one of my goals as Vice President would be to introduce this program to prospective students at leading employers around the country and around the world.

Tim Hartman – DIMA Treasurer elect

I am running for the office of DIMA Treasurer for the Fall 2007/ Spring 2008 semesters. I am currently a second semester full-time student eager to learn Direct and Interactive Marketing and excited to get more involved within the program.

If elected, I will work to increase the importance and stature of DIMA as well as the overall program.

As part of a strong team, I will work to accomplish all our stated goals. Our team’s priorities include:

To increase awareness of the program
Action Plan: Representatives from DIMA to attend SCPS New Student Orientation and/or make classroom visits as a means of introducing DIMA to new students
To increase student involvement in DIMA
Action Plan: Email monthly “Calendar of Events” to students highlighting upcoming activities
Action Plan: Schedule and plan a monthly event prior to class start to enable a larger student turnout (for example, monthly “Pizza Day” where students can grab a slice and mingle with DIMA peers prior to class start)
To increase alumni networking
Action Plan: Invite alumni to student networking events
To re-launch the DIMA blog site and increase site traffic
Action Plan: Create a job/internship page
Action Plan: Post tutoring information
To develop a Study Abroad Program
Action Plan: Create the first-ever study abroad week-long program that enables students to receive exposure to global direct and interactive marketing practices

Thank you,

TIM

Katie Murphy – Secretary elect

I am running for Secretary of DIMA for the Fall ’07 & Spring ’08 semesters. I am currently in my second semester of the program and am committed to seeing it gain awareness as the #1 Direct & Interactive Marketing Master’s program. Through DIMA, we have the ability to work as a team and with members of the faculty, current students and alumni to continue to grow the program and make it the best it can be for students currently in the program.

My goal is to increase student, alumni and faculty involvement in DIMA. Some initial ideas include optimizing the DIMA blog and making it the “go to” page for anyone needing information on the program. Implementing a DIMA orientation session for new students and reaching out to prospective students. DIMA needs to be a resource for anyone involved in our program and students need to know that they can turn to DIMA to answer any questions they may have and get advice from their peers. DIMA needs to be accessible, helpful, encouraging and fun. My intent is to make DIMA more prominent in student, faculty and alumni lives on a daily basis. This, in turn, will allow DIMA to prosper, promote our program, offer better networking opportunities and provide a sense of community for members of the Direct & Interactive Marketing Program.

The Washington Post has a good video on branding during spring break. Check it out here

Remember all those Faith Popcorn articles you discussed in Intro to MKTG. Well, they didn't quite cover this aspect.