Tuesday, September 19, 2006
Expect What Sticks: Why Most Advertising Fails and How to Guarantee Yours Succeeds to be the "Da Vinci Code" of the marketing world by Thanksgiving (if not already). AdAge, Slate and DM News all give "What Sticks" high marks. With such praise it won't belong before all marketing execu-speak is altered forever - you've been warned.
For those interested in increasing your own average order size you may want to add these tomes to your shopping cart...
The Long Tail: Why the Future of Business Is Selling Less of More has already weaved its way into a few class discussions.
Finally, we have the hickey book that won Saatchi & Saatchi the $430 million JC Penney ad account and a "can we still be friends" from AdAge. The book is Lovemarks: The Future Beyond Brands.
If you've read any of these books the blog would love to hear from you!
49 Comments:
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