Monday, October 30, 2006

The Master’s Program in Direct and Interactive Marketing invites you to a VIP Lunch Dialogue on Online Video

The hottest stuff online is video, and these are the experts who create it, produce it, and publish it online:

Todd Herman of, Steve Nesle of Tribal DDB, and Chris Young of Klipmart

Come and hear what works, what doesn’t, what’s new, and what’s next in online video

Wednesday, November 8th
New York University Midtown Center
11 West 42nd Street (5th-6th Avenues)
Room 1027

A fine article brought to you by fellow student Fitz Mangubat. Thanks for looking out!

Dear Fellow Students,

The MS in Direct and Interactive Marketing program office and DIMA would like to announce that we are putting together the long-promised resume book for the students in our program.

This will be helpful in finding employers who are interested in hiring students from our program part-time or full-time. Check your NYU email for the guidelines for submission, as well as the required resume format. Please submit your resume in that format to preserve the consistency & professionalism of the book.

The deadline for submission is on November 10, 2006. Please have all requirements in by then, so we can distribute to companies by the end ofthe year.

We apologize for the delay however, the current DIMA leadership is committed to a strict and urgent production timetable.

If you have any questions, please email me or Tanvi Patel at

Thanks a lot!


Pam AbastillasPresident, DIMA

University-Wide Blood Drive
Monday, November 6th through Friday, November 10th
246 Greene Street, Main Floor
11 am - 4:30 pm

The New York Blood Center, which works through 200 hospitals to satisfy the blood-related healthcare needs of 20 million people, continues to face an acute need for blood. Each day NYBC needs over 2,000 pints of blood to maintain an adequate community blood supply. During summer months, blood donations are even more crucial as many school and company drives are not taking place. We are currently seeking your support for the University-Wide Summer 2006 Blood Drive which will take place Tuesday, July 18th and Wednesday, July 19th, 2006. On-line registration is available, walk-ins are also welcome. Register Online

Friday, October 20, 2006

The photos from last night's party are up!

Check them out here!

Some might call Promotional Products Dodads, Chotchkas, Gimmees and Trinkets. Whichever you prefer, there's no doubt about it that promotional items are a great way to get your branding in front of your customers. Whether its a t-shirt, a calendar, a water bottle or even a rubber duckie, Motivators, Inc. offers over 20,000 items in a variety of categories to cater to your every need! Need items in a rush? No problem! We have hundreds of items available with our 3 and 5 day rush service. Check out our website at or call us at (516) 735-9600.

Thursday, October 19, 2006

Resume Book 2006

Hi Fellow Students!

I would like to announce that we are putting together the long-promised resume book for the students in our program. This will be helpful in finding employers who are interested in hiring students from our program part-time or full-time.

And... as Kalter said, we are in demand in the growing direct and interactive marketing industry!

The guidelines for submission, as well as the required resume format will be sent to your NYU emails by Stephanie Tracy. Kindly submit in the required format to preserve the consistency & professionalism of the book.

The deadline for submission is on November 10, 2006.

We apologize for the delay however, we are committed to a strict and urgent production timetable. If you have any questions, please email me or Tanvi Patel at

Thanks a lot!

Pam Abastillas

P.S. See you tonight at Giggles! :)

Latest KALTERgram

Dear Students,I've just returned from the Direct Marketing Association conference in San Francisco with news of the direct and interactive industry's biggest event:

Seven of our faculty were featured speakers at the conference:
-Professor Heidi Cohen spoke on Utilizing RSS to Boost E-Commerce Traffic and Revenue
-Professor Perry Drake spoke on Secrets of Test-Design Strateegies
-Professor Neil Feinstein spokedventures in Creative Strategy
-Professor Chuck Shaw spoke on Brand DRTV: Go to Market Strategies
-Professor Steve Tamke spoke on Beyond Initial ROI--Utiliziling Your Brand to Improve Your Search Marketing Results
-Professor Chet Van Wert spoke on on Multivariate Testing: Secrets of Success from Conde Nast Publications and Ameriprise Auto and Home Insurance
-Professors Marjorie Kalter and Neil Feinstein spoke on The New Brand Contract: Integrating Branding with Direct

Ask them about their sessions, so you can share in the learning that took place at the conference.

You can also access some sessions online at

As part of my role at the conference, I attended the Board meeting for the Direct Marketing Educational Foundation, where we discussed the industry's need for the next generation of leaders to be prepared in terms of deep skills in strategic planning, financial management, teamwork, leadership, supply-chain management, and the best practices of direct marketing as a foundation for interactive business.

With a scarcity of courses to prepare junior and middle managers for the demands of multi-channel marketing, and only Northwestern and Mercy College providing graduate programs similar to NYU's, every leader I spoke with over the past 5 days said that her/his company needs our graduates. So get your resume into the Resume Book that the DIMA is organizing, and be aware that you and your degree are sought after by the best companies to take their marketing to the next stages of growth.

Sir Richard Branson's keynote address, in which he told the story of how he decided to diversify his entertainment business, Virgin Records, into Virgin Atlantic Airlines, and stressed the importance of using business for social responsibility, both ecological and philanthropic. It was refreshing and inspiring to see this legendary entrepreneur speak informally to an audience of several thousand about the need to understand the target audience and to give back to the planet and to those who are not able to share in the economic benefits of capitalism. His personal CVP of what he calls Business Adventure Capitalism is one that would be fun and challenging to apply to a Capstone topic.

Paula Sneed (Kraft Foods CMO)'s keynote address also stressed the importance of understanding the consumer. She noted that it's not enough to identify consumers by demographics and that consumer insights should be used to develop all aspects of the marketing plan. She attributed Kraft's success in leading initiatives online to its recent corporate push to break down the silos and be innovative in developing relationships between consumers and packaged-goods products.

The entertainment for the gala ECHO creative-awards ceremony featured Dana Carvey. To see a photo of Professors Feinstein and Kalter with Dana (our new pal),
go to:
and click on the ECHO Awards slides.

As ECHO Committee members, we were photographed backstage with him. But for the highlights of creative awards winners, you are welcome to look at the ECHO Awards disk that I brought back, to see some amazing, groundbreaking campaigns in interactive, DRTV, and direct mail. For a complete list of winners, go to

At the conference, I was especially pleased to see alumni from our program, including Fabian Robinson, who just moved from American Express to a database leadership role at Petsky Prunier, Juan Carlos Cardona from Latinvox, and Brian Catalano from Kraft.


Dr. Marjorie Kalter
Graduate Program DirectorClinical Professor
Master's Program in Direct and Interactive Marketing
New York University
11 West 42nd Street
Suite 429New York, New York 10036


One of the tech writers at the Washington Post claims that the reason Mac's can't gain a foothold in the PC market is because of "price and perception".

What say you?

Is he correct?

How would you solve this classic problem for Apple?

October Birthdays!

DIMA personally invites you to the After-Midterm Party tonite to celebrate October birthdays!

115 W. 40th St. between 6th and Broadway

845pm onwards

A special gift from DIMA and plenty of birthday wishes will be presented to October babies:

Lana Kisilevich, Alicia Nied, Jonathan (Yony) Arad and Matt Harris

Bring your friends! Food is free! :)

Hope you can make it!

Tuesday, October 17, 2006

In The News

GoogTube (yes - that's now in the lexicon) How The Merger Will Change Online Media and Marketing

Virgin founder champions green cause at DMA06

Be change leaders in ad-bombarded world: Greco tells DMers

The DMA pushes SEM training

Behaviorally targeted ads work better out of context: Study

Monday, October 16, 2006

Midterms are over and birthday's abound...this calls for a sexy party!

115 W. 40th between 6th Ave and Broadway [ click for MAP ]
Just a few short blocks from the midtown center!

Food will be provided compliments of the DIMA Team!
Mix and mingle!

Time: 8:45pm onwards

See your sexy ass there!

Wednesday, October 11, 2006

In The News

DM employment survey shows mixed outlook

Product placement — you can't escape it!

Yet another "get rich" book from Trump

YouTube insights

Top 50 Advertisers by Media Value in August, 2006

Tuesday, October 10, 2006


Friday, October 06, 2006

Guys, here is a great opportunity to network with professionals in the advertising industry! The slots are limited so register as soon as possible! Registration deadline is Oct. 25, 2006.

Of course, have your resumes ready! Goodluck!

Adrants , New York University, and Business Development Institute have planned an Advertising Industry Diversity Job Fair and Leadership Conference. This national event will take place in New York City on November 8, 2006. The job fair website is

Register today for the Advertising Industry Diversity Job Fair and Leadership Conference at

Tuesday, October 03, 2006

Online DVD rental pioneer Netflix wants recommendations on how to improve its movie-recommendation system so badly that it's dangling a $1 million reward as an incentive.


Enter the Netflix contest

In The News