Friday, September 29, 2006

DIMAblog is celebrating 30 days on the web!

Thursday, September 28, 2006

Bend It Like...

Wednesday, September 27, 2006

Tuesday, September 26, 2006

In The News

Click Fraud: The dark side of online advertising

The Office of National Drug Control Policy is trying a couple new strategies:
This is your ass on drugs

Direct mail is great for small businesses

How not to penny pinch a business

Apparently, Marketers are “in the dark over consumer empowerment

Case Study: How to Swipe Accounts From Competitors After M&As -- 5 Marketing Prep Steps

Monday, September 25, 2006

NYU Week of Service

Monday, October 2nd through Saturday, October 7th

A week-long series of volunteer projects and lunch time service seminars celebrating New York University's commitment to service. Register Today for one-day service projects and on-campus seminars:

Lunch Time Service Seminars Monday, October 2nd Volunteering Overseas with Cross Cultural Solutions

Learn more about volunteering abroad. International lunch buffet will be served. 12 to 2 pm Kimmel Center, Room 905

Tuesday, October 3rd Going Green in Gotham

Join a distinguished panel for a discussion of personal and institutional responses to the growing environmental concerns raised by the Al Gore film, An Inconvenient Truth. A hearty and healthy lunch buffet will be served. 12 to 2 pm Kimmel Center, Room 905

Wednesday, October 4th New York Blood Center Blood Drive

The NYBC continues to face an acute need for blood donations. Register today, walk-ins also welcome. 11 am to 7:30 pm Kimball Hall Lounge, 246 Greene Street

Wednesday, October 4th
Community Service Fair Luncheon
Meet local non-profit agencies that need your help. BBQ lunch buffet will be served. 12 to 2 pm The Kimmel Center, Eisner & Lubin Auditorium, 4th Floor

Thursday, October 5th
Hurricane Katrina One Year Later
Hear about volunteer experiences in the Gulf Region and learn more aboutupcoming opportunities for continued support of the rebuilding efforts. Cajun lunch buffet will be served. 12 to 2 pm The Kimmel Center, Room 905

Friday, October 6th
Arts and Crafts Volunteer Fair
Join the Office of Community Service for an afternoon of knitting, crocheting and colorful card making. Sandwich lunch buffet will be served. 12 to 2 pm The Kimmel Center, Room 905

For more information about NYU Week of Service and other community service programs:
Office of Community Service
25 West 4th Street,
5th FloorNew York, NY 10012
(212) 998-2329

Sunday, September 24, 2006

DIMAblog may be half blog-half amazing but DIMAblog is modest enough to understand it could use a little help from time to time.

DIMAblog isn’t looking for news clippings or program announcements. Those should be sent to

DIMAblog is looking for your opinions on a variety of topics. Some topics could be drawn from DM news and events, your M.S. program experience, thoughts on industry trends, educational or instructional insights, reflections on the job market, personal advice (successes or failures) or anything else that strikes the authors fancy.

Aliases can be provided for the timid. DIMAblog will hold your identity in confidence.

No post will be censored. Remember; if you choose to criticize - expect criticism in return.

Regular contributors may be current students, alumni, or faculty of the program.

Act now! Send an email to with the following:

Email address:
Status: (current student, faculty, alumni)
Posting name or Alias request:

DIMAblog will respond with posting credentials.

DIMAblog can’t wait to hear from you!

Saturday, September 23, 2006

In The News

T.V. viewers on the rise according to Nielson

Drinking makes you more money.

Is the economy begining to cool?

DRTV - a medium in transition.

Case Study: A Better Shopping Cart

Friday, September 22, 2006

If you are not signed up to receive program wide student emails then make haste to…

data entry field: scps-dms
click “go”
click “join”
…follow the instructions

Seriously, this guy won't stop talking about us.

DIMAblog is a private blog in the public service. (and not above purloining good copy)

The United States is a federal republic with power derived from the people. Our constitution guarantees our rights. The deadline to ensure you may legally exercise your right to vote quickly approaches:

In New York registrations must be received by the Board of Elections by October 13th in order to vote in the November 7th general election.

In New Jersey registrations must be received by the Board of Elections by October 17th in order to vote in the November 7th general election.

In Connecticut registrations must be postmarked by October 24th in order to vote in the November 7th general election.

All other state deadlines may be found here.

If you’re not a citizen then consider becoming one. Information is available on the USCIS website or if you’re in a hurry you may be able to arrange something on craigslist.

You may be thinking… “Who cares about voting…nothing ever changes.”, “My vote doesn’t count.”, “They’re all a bunch a crooks anyway.”

Actually change does happen. Just look at the history of voting itself. Women were disenfranchised until 1920; the disgusting legacy of denying suffrage to minorities and poor voters didn’t begin to end till the Voting Rights Act of 1965, and the voting age didn’t drop from 21 to 18 until 1971. All of them changes that were influenced by the ballot box.

You’re vote counts…the margin of victory in Florida for the 2000 presidential election was less than 0.01% . In 2004, the margin of victory in Wisconsin was 0.38%. All results slimmer than Nicole Richie!

As for the crooks opinion…it’s the exception not the rule. All societies, in fact all organizations, have their leaders, villains, do-nothings, charlatans, heroes, thieves, etc…why wouldn’t you expect some of this to appear in our representative mechanisms from time to time? If it does… do you just accept it or do you try and fix it? Have you even met your elected representatives before? Try it sometime you may be surprised.

Voting is also important because it affects direct marketing. The National Do-Not-Call Registry was the direct result of voter pressure over nuisance telemarketing. Elected officials gave the authority to the FTC and FCC to create the list. Soon a data privacy bill will be introduced in the U.S. House of Representatives that will mandate how long you will need to retain customer information on a database – simply because the government may want to look at it?! Is that a good thing Martha?

Uh-oh! DIMAblog is noticing its soapbox is beginning to crack. DIMAblog must step-down, make a few repairs, and rest its fine voice.

Please register and vote!

The Master’s Program in Direct and Interactive Marketing

Invites you to a VIP Lunch Dialogue on E-Commerce

Come and hear the inside story on the challenges facing E-commerce marketers and the strategies they use online, and meet:

Pattiann MacAdams
Executive Director for E Commerce, North America: Avon


Jack Aaronson
CEO, Aaronson Group
Strategic advisers to Internet brands including Barnes & Noble, Bank of America, Dell, Weight Watchers, Shop NBC, and Hilton

Wednesday, October 4th
Midtown 1027

This event is for students and alumni of the Master’s Program in Direct and Interactive Marketing and their industry guests. RSVP required.

Admission is free.

Please bring your own brown-bag lunch. Coffee, tea, and cookies will be served.

RSVP to:

Thursday, September 21, 2006

Two students are able to attend each of the events that the Direct Marketing Club of New York (DMCNY) is holding this year.

Check your NYU email for a list of dates and times.

Breakfast All Day?!

DIMABLOG's waistline is concerned.

That’s right. You have the power to triple the Doublemint Twins’ lead, energize the Bunny, crown the Burger King, and sweep Mr. Clean.

This year, two icons and two slogans will join the Madison Avenue Advertising Walk of Fame. So let your voice be heard!

You too can crash some of these events!

Wednesday, September 20, 2006

This just in... in case you are interested.

I hope this e-mail finds you well.

I work with a company called the Arena Corp. We are holding an event called the Manhattan Golf Classic on October 22nd on Governors Island. Players will include Donald Trump, Natalie Gulbis, Tom Watson, and Annika Sorenstam. We are looking for a group of dynamic, energetic people to become a part of a strategic promotions team for the event. We would like to know if you would be interested in providing this information to members of the Direct and Interactive Marketing Association.

Below, please find a copy of a flier that can be used for distribution to your members.

If you have any questions at all regarding the event or the promotions team, please do not hesitate to contact me at (212) 755-5870.

Warm Regards,

Kristen Troyansky
Management Consultant
ArenaCorp Holdings Limited
654 Madison Avenue, Suite 909
New York, NY 10021
Office: 212-755-5870
Fax: 212-755-2520

The following announcement was provided to students today.

We'd love to hear about your prior Caples experience in the comments section of this post!


NYU is a major sponsor of the annual Caples Awards. The Master's Program in Direct and Interactive Marketing program contributes space and facilities at the Midtown Center to the Caples Awards judges and organizers. Students have the exclusive opportunity to be able to observe the judging by serving as volunteers assisting the judges.

Each student who serves as a volunteer is invited to attend the Caples cocktail party, held in November during the judging week, and the Caples Awards Ceremony, held in February 2007 here in New York City. The February Awards Ceremony is attended by everyone in direct and interactive. It begins with a cocktail party and buffet dinner, moves on to the awards ceremony, and concludes with a dessert buffet. All of the winning creative is on display, and it is great fun to meet and congratulate all the winners.

Student volunteers assist the Caples Awards judges by unpacking awards entries, sorting awards entries for judging, and bringing entries to judges in the 3 different judging rooms, helping to tally results, and repacking the winning entries at the end of the judging. Listening in as the judges discuss creative and asking them questions about the work and their assessment of it is part of being a volunteer. Volunteers from previous years report that this is a great way to observe first hand what the best creative from all over the world looks like, to see how it is assessed by the world's creative experts, and to learn about the range of creative styles and trends in different regions. Everyone has a great time at Caples.

To serve as a volunteer, please select one of the time slots shown below, and send your reply to Stephanie Tracy at
Your Name:
Your Non-NYU E-Mail Address (we need this for the Caples organizers):
Your NYU E-Mail Address:
Your Local Phone:

Please indicate which date and time slot you are volunteering for:

Tuesday, November 14th:
7:30 A.M. - 12:00 noon
12 noon - 5 P.M.

Wednesday, November 15th:
7:30 A.M. - 12:00 noon
12 noon - 5 P.M.

Friday, November 17th:
7:30 A.M. - 12 noon
12 noon - 5 P.M.5 P.M. - 10 P.M.

Noteworthy News

Travelocity confirms relevance works. (well d’uh)

AOL’s is gaining ground with its new online model.

Gone are the days of Arnolds, The Peach Pit, and Hank’s Look Around CafĂ©. Because of TiVo, and its clones, brand integration is changing the small screen landscape.

Even data lovers sometimes get the blues.

Hewlett-Packard has some cojones. Does history teach us nothing?

Microsoft to spar with YouTube

Are your ears burning?

Tuesday, September 19, 2006

Expect What Sticks: Why Most Advertising Fails and How to Guarantee Yours Succeeds to be the "Da Vinci Code" of the marketing world by Thanksgiving (if not already). AdAge, Slate and DM News all give "What Sticks" high marks. With such praise it won't belong before all marketing execu-speak is altered forever - you've been warned.

For those interested in increasing your own average order size you may want to add these tomes to your shopping cart...

The Long Tail: Why the Future of Business Is Selling Less of More has already weaved its way into a few class discussions.

Finally, we have the hickey book that won Saatchi & Saatchi the $430 million JC Penney ad account and a "can we still be friends" from AdAge. The book is Lovemarks: The Future Beyond Brands.

If you've read any of these books the blog would love to hear from you!

Group Study Rooms

Included in your price of admission is access to a limited number of group study rooms in the Bobst Library.

The group study rooms are the perfect place to meet when midtown just won’t do. However, you must reserve these rooms in advance. If you have no reservation you risk getting tossed out right at the moment your group is having a breakthrough. A reservation also allows for a little schadenfreude when you toss those 6 pissy undergrads out on their asses during finals week because they weren’t as forward thinking.

To reserve a room mouse on over to…

Click on “Reserve a Group or Individual Study Room Now”
..and just add water

Got Research?

If you and Google just ain’t working out these days you always have the option of shacking up with the NYU Library.

The business and marketing information available is first rate. Mouse on over to…

Click on “Subject web pages”
Select “Business & Economics” from the drop down box
Click on “The NYU Virtual Business Library” link


However, your Net ID and Password are required to access the site specific information.


A cautionary tale about “line extensions” brought to you by Heineken Light.

Click the title to view the article

Sunday, September 17, 2006

Mandie, Julie, Pam and Michelle

Peace Annika!

Michelle, Matt, Franka and Randall

Lounging around...
Posted by Picasa

Still early

Patti, Michelle, Winnie, Julie, Wallace and Susie


We look drunk already?
Posted by Picasa

Wednesday, September 13, 2006



in the


· If you are a new student starting this program now


· If you started in this program in Spring 06 or Summer 06


· If you are a returning student and want to celebrate the new school year, meet more classmates, and share your experiences with new students

This event is for you.

Come and meet your classmates and our new Alumni Leaders, recent alumni who were specially selected to serve as mentors to current students. For our international students, we have International Alumni Leaders. All students will benefit from our panel discussion by alumni on succeeding in graduate school and in the job market. You’ll also meet faculty and the Graduate Program staff.

Lunch will be served, and this is a great opportunity to meet the classmates who will be part of your network during your graduate studies and after you graduate, as well as alumni mentors.

Friday, September 15th, Midtown Center room 421

  • International students please arrive promptly at 12:00 for a special meeting with the International Alumni Leaders
  • Others, please arrive at 12:30.

The session concludes at 1:45 P.M.

RSVP to, or add your name to the sign-up sheet on our office door at Midtown 429.

Monday, September 11, 2006

Kick off the Fall Semester with the DIMA Welcome Back Party!

Sept. 14, Thursday

68 West 3rd St.
between Thompson and Laguardia Place

8:45pm onwards

Food's on us!

See you there!