Tuesday, September 19, 2006

A cautionary tale about “line extensions” brought to you by Heineken Light.

Click the title to view the article

1 Comment:

Kimberly Laffer said...

Interesting and very, very true...
Interesting to hear that Corona Light sales surpassed Amstel Light sales in the US...I am curious to know the stats on that. Does that take both consumer (retail) sales as well as distributor sales (to restaurants, bars, etc) into account? I can't recall the last time Corona Light was offered in a bar in NYC, but Amstel Light is almost always available.