Tuesday, December 19, 2006

According to the Promotional Products Association International (PPAI), a new study proves that promotional products are a key ingredient to integrated marketing. The article reads as follows:


Irving, Texas, (December 18, 2006) A new study, just released by the Promotional Products Association International (PPAI), empirically proves that promotional products are an effective ad medium and key to integrated marketing campaigns.
A study of 18-34 year olds, the most sought-after demographic group in terms of advertising dollars, was conducted exclusively for PPAI by researchers at Louisiana State University and the University of Texas at San Antonio. The study, which was performed in a controlled environment, measured the:

* Effectiveness of promotional products, and compared them to two other media–television and print
* Synergistic effects of promotional products when used along with these other media
* Consumers’ preferred medium for gathering information about a product or brand

Participants in the study were exposed to advertising for pizza via three mediums: television commercial, print ad and promotional product. A key finding of the study was that adding a promotional product to the media mix generated favorable attitudes toward the ad in all cases (up to 44%). And in some instances, the use of a promotional product as the advertising medium alone achieved maximum impact, up to 69% increasing brand interest and 84 % in creating a good impression of the brand.

“It’s gratifying to see hard data prove what we as an industry have known for years,” said Steve Slagle, CAE, PPAI president. “Promotional products continue to grow in popularity because, simply put, they work. Promotional products are the only advertising medium capable of engaging all five senses. When used as a key element in the marketing mix, promotional products create a more positive outlook toward the ad and the brand.”

Based on the results of the study, researchers found that while the print ad came in first overall, respondents preferred promotional products as an advertising medium rather than television ads.

* Respondents had a more positive attitude toward the ad when exposed to advertising via a promotional product rather than the television commercial (41% to 18%).
* They had a more positive attitude toward the product as a result of the promotional product rather than the television ad (20% to 16%).
* Message credibility was higher with the promotional product than with the television ad (54% to 33%).
* Intent to purchase was higher with the promotional product than with the television ad (25% to 17%).
* And the referral value was higher with the promotional product than with the television ad (26% to 16%).

The study conclusively demonstrates that promotional products:

* May be effectively employed as a stand-alone advertising medium.
* When added to the media mix, will effectively supplement other advertising media.
* Are a source of useful information.
* Can enhance impressions of both brand and product.
* Can contribute to the consumer intent to buy. “

Add promotional products to your marketing mix! For a wide range of promotional products visit www.motivators.com.

For more information about Promotional Products Association International (PPAI) or to learn more about the proven power of promotional products (including research and case studies), visit the PPAI website at www.ppa.org or contact PPAI at 972-258-3041 or PR@ppa.org.

Tuesday, December 12, 2006

Tuesday, November 21, 2006

Happy Thanksgiving!

Friday, November 17, 2006

BUtterfield8 Pics

Wednesday, November 15, 2006

In The News

Democrats unlikely to shift course on DM issues

Fast and easy creative best practices for e-mail

Jesse Jackson Enters Ad Industry Diversity Fray

Nintendo Readies $200 Million Push for Wii Game System

Advertising Schools Increase Diversity Recruiting Efforts

Kudos to SCPS for actually sending an invite out more than 48 hours before the event - Read on for details...

TIME: 6:00-10:00pm.
LOCATION: University Hall (near Union Square)

"Lets celebrate the end of a great semester! Please keep the night of Friday December 8, 2006 open for a celebration with dinner, drinks, dancing, and more with your fellow SCPS students.

More details will be coming about ticket purchase!

FASHION SHOW -ALSO...we are looking for the next SCPS Top Model...if you think you have what it takes to strut your stuff in style down the catwalk, send an email to Paul Rozario (Grads) par234@nyu.edu by Nov. 22nd.

The winners will be crowned Mr. & Ms. SCPS 2006 at the holiday party! Cheers!"

Mark Hinds
Undergraduate Student Council President


Lauren Salazar
Graduate Student Council President

Friday, November 10, 2006

If you were in Dr. Kalters Advanced class last fall you'll recall the final project involved designing an "all in one" website for Redcats USA using its four plumpy brands. Well, somebody tell Bridget Jones they launced such a site this week.

DMNews has the details.

Did your design suggestions show up? http://www.onestopplus.com/Default.aspx

Tuesday, November 07, 2006

A "must see" for all ladies and a "must see" for all marketers...a 2-for-1 lesson here guys...

Professor Cohen brought this to my attention in Advanced Online Marketing...NO MEDIA SPEND!!!

Enjoy! http://www.youtube.com/watch?v=fz5IRdFIpvA

Monday, November 06, 2006

You’re Invited To A Special Joint Networking Event
Co-Sponsored by Two SCPS Master’s Program Associations

  • The Direct & Interactive Marketing Association
  • The Publishing Student Association


8:45pm - Onwards

UPDATE: We Have A New Location!

BUtterfield 8

East 38th Street(between 5th Ave and Madison Ave)


Monday, October 30, 2006

The Master’s Program in Direct and Interactive Marketing invites you to a VIP Lunch Dialogue on Online Video

The hottest stuff online is video, and these are the experts who create it, produce it, and publish it online:

Todd Herman of MSN.com, Steve Nesle of Tribal DDB, and Chris Young of Klipmart

Come and hear what works, what doesn’t, what’s new, and what’s next in online video

Wednesday, November 8th
New York University Midtown Center
11 West 42nd Street (5th-6th Avenues)
Room 1027

A fine article brought to you by fellow student Fitz Mangubat. Thanks for looking out!


Dear Fellow Students,

The MS in Direct and Interactive Marketing program office and DIMA would like to announce that we are putting together the long-promised resume book for the students in our program.

This will be helpful in finding employers who are interested in hiring students from our program part-time or full-time. Check your NYU email for the guidelines for submission, as well as the required resume format. Please submit your resume in that format to preserve the consistency & professionalism of the book.

The deadline for submission is on November 10, 2006. Please have all requirements in by then, so we can distribute to companies by the end ofthe year.

We apologize for the delay however, the current DIMA leadership is committed to a strict and urgent production timetable.

If you have any questions, please email me or Tanvi Patel at nyu.dima@gmail.com

Thanks a lot!


Pam AbastillasPresident, DIMA


University-Wide Blood Drive
Monday, November 6th through Friday, November 10th
246 Greene Street, Main Floor
11 am - 4:30 pm

The New York Blood Center, which works through 200 hospitals to satisfy the blood-related healthcare needs of 20 million people, continues to face an acute need for blood. Each day NYBC needs over 2,000 pints of blood to maintain an adequate community blood supply. During summer months, blood donations are even more crucial as many school and company drives are not taking place. We are currently seeking your support for the University-Wide Summer 2006 Blood Drive which will take place Tuesday, July 18th and Wednesday, July 19th, 2006. On-line registration is available, walk-ins are also welcome. Register Online

Friday, October 20, 2006

The photos from last night's party are up!

Check them out here!

Some might call Promotional Products Dodads, Chotchkas, Gimmees and Trinkets. Whichever you prefer, there's no doubt about it that promotional items are a great way to get your branding in front of your customers. Whether its a t-shirt, a calendar, a water bottle or even a rubber duckie, Motivators, Inc. offers over 20,000 items in a variety of categories to cater to your every need! Need items in a rush? No problem! We have hundreds of items available with our 3 and 5 day rush service. Check out our website at www.motivators.com or call us at (516) 735-9600.

Thursday, October 19, 2006

Resume Book 2006

Hi Fellow Students!

I would like to announce that we are putting together the long-promised resume book for the students in our program. This will be helpful in finding employers who are interested in hiring students from our program part-time or full-time.

And... as Kalter said, we are in demand in the growing direct and interactive marketing industry!

The guidelines for submission, as well as the required resume format will be sent to your NYU emails by Stephanie Tracy. Kindly submit in the required format to preserve the consistency & professionalism of the book.

The deadline for submission is on November 10, 2006.

We apologize for the delay however, we are committed to a strict and urgent production timetable. If you have any questions, please email me or Tanvi Patel at nyu.dima@gmail.com

Thanks a lot!

Pam Abastillas

P.S. See you tonight at Giggles! :)

Latest KALTERgram

Dear Students,I've just returned from the Direct Marketing Association conference in San Francisco with news of the direct and interactive industry's biggest event:

Seven of our faculty were featured speakers at the conference:
-Professor Heidi Cohen spoke on Utilizing RSS to Boost E-Commerce Traffic and Revenue
-Professor Perry Drake spoke on Secrets of Test-Design Strateegies
-Professor Neil Feinstein spokedventures in Creative Strategy
-Professor Chuck Shaw spoke on Brand DRTV: Go to Market Strategies
-Professor Steve Tamke spoke on Beyond Initial ROI--Utiliziling Your Brand to Improve Your Search Marketing Results
-Professor Chet Van Wert spoke on on Multivariate Testing: Secrets of Success from Conde Nast Publications and Ameriprise Auto and Home Insurance
-Professors Marjorie Kalter and Neil Feinstein spoke on The New Brand Contract: Integrating Branding with Direct

Ask them about their sessions, so you can share in the learning that took place at the conference.

You can also access some sessions online at www.the-dma.org.

As part of my role at the conference, I attended the Board meeting for the Direct Marketing Educational Foundation, where we discussed the industry's need for the next generation of leaders to be prepared in terms of deep skills in strategic planning, financial management, teamwork, leadership, supply-chain management, and the best practices of direct marketing as a foundation for interactive business.

With a scarcity of courses to prepare junior and middle managers for the demands of multi-channel marketing, and only Northwestern and Mercy College providing graduate programs similar to NYU's, every leader I spoke with over the past 5 days said that her/his company needs our graduates. So get your resume into the Resume Book that the DIMA is organizing, and be aware that you and your degree are sought after by the best companies to take their marketing to the next stages of growth.

Sir Richard Branson's keynote address, in which he told the story of how he decided to diversify his entertainment business, Virgin Records, into Virgin Atlantic Airlines, and stressed the importance of using business for social responsibility, both ecological and philanthropic. It was refreshing and inspiring to see this legendary entrepreneur speak informally to an audience of several thousand about the need to understand the target audience and to give back to the planet and to those who are not able to share in the economic benefits of capitalism. His personal CVP of what he calls Business Adventure Capitalism is one that would be fun and challenging to apply to a Capstone topic.

Paula Sneed (Kraft Foods CMO)'s keynote address also stressed the importance of understanding the consumer. She noted that it's not enough to identify consumers by demographics and that consumer insights should be used to develop all aspects of the marketing plan. She attributed Kraft's success in leading initiatives online to its recent corporate push to break down the silos and be innovative in developing relationships between consumers and packaged-goods products.

The entertainment for the gala ECHO creative-awards ceremony featured Dana Carvey. To see a photo of Professors Feinstein and Kalter with Dana (our new pal),
go to:http://new.targetmarketingmag.com/video/slideshow.bsp?linkvar=swf&linkdata=slideshow53293
and click on the ECHO Awards slides.

As ECHO Committee members, we were photographed backstage with him. But for the highlights of creative awards winners, you are welcome to look at the ECHO Awards disk that I brought back, to see some amazing, groundbreaking campaigns in interactive, DRTV, and direct mail. For a complete list of winners, go to www.the-dma.org.

At the conference, I was especially pleased to see alumni from our program, including Fabian Robinson, who just moved from American Express to a database leadership role at Petsky Prunier, Juan Carlos Cardona from Latinvox, and Brian Catalano from Kraft.


Dr. Marjorie Kalter
Graduate Program DirectorClinical Professor
Master's Program in Direct and Interactive Marketing
New York University
11 West 42nd Street
Suite 429New York, New York 10036

Article: http://blog.washingtonpost.com/posttech/

One of the tech writers at the Washington Post claims that the reason Mac's can't gain a foothold in the PC market is because of "price and perception".

What say you?

Is he correct?

How would you solve this classic problem for Apple?

October Birthdays!

DIMA personally invites you to the After-Midterm Party tonite to celebrate October birthdays!

115 W. 40th St. between 6th and Broadway

845pm onwards

A special gift from DIMA and plenty of birthday wishes will be presented to October babies:

Lana Kisilevich, Alicia Nied, Jonathan (Yony) Arad and Matt Harris

Bring your friends! Food is free! :)

Hope you can make it!

Tuesday, October 17, 2006

In The News

GoogTube (yes - that's now in the lexicon) How The Merger Will Change Online Media and Marketing

Virgin founder champions green cause at DMA06

Be change leaders in ad-bombarded world: Greco tells DMers

The DMA pushes SEM training

Behaviorally targeted ads work better out of context: Study

Monday, October 16, 2006

Midterms are over and birthday's abound...this calls for a sexy party!

115 W. 40th between 6th Ave and Broadway [ click for MAP ]
Just a few short blocks from the midtown center!

Food will be provided compliments of the DIMA Team!
Mix and mingle!

Time: 8:45pm onwards

See your sexy ass there!

Wednesday, October 11, 2006

In The News

DM employment survey shows mixed outlook

Product placement — you can't escape it!

Yet another "get rich" book from Trump

YouTube insights

Top 50 Advertisers by Media Value in August, 2006

Tuesday, October 10, 2006


Friday, October 06, 2006

Guys, here is a great opportunity to network with professionals in the advertising industry! The slots are limited so register as soon as possible! Registration deadline is Oct. 25, 2006.

Of course, have your resumes ready! Goodluck!

Adrants , New York University, and Business Development Institute have planned an Advertising Industry Diversity Job Fair and Leadership Conference. This national event will take place in New York City on November 8, 2006. The job fair website is http://rs6.net/tn.jsp?t=gdgm8ybab.0.if4tdybab.czqzo9n6.40931&ts=S0204&p=http%3A%2F%2Fwww.bdionline.com%2Fadvertisingdiversity

Register today for the Advertising Industry Diversity Job Fair and Leadership Conference at

Tuesday, October 03, 2006

Online DVD rental pioneer Netflix wants recommendations on how to improve its movie-recommendation system so badly that it's dangling a $1 million reward as an incentive.


Enter the Netflix contest

In The News

Friday, September 29, 2006

DIMAblog is celebrating 30 days on the web!


Thursday, September 28, 2006

Bend It Like...

Wednesday, September 27, 2006

Tuesday, September 26, 2006

In The News

Click Fraud: The dark side of online advertising

The Office of National Drug Control Policy is trying a couple new strategies:
This is your ass on drugs

Direct mail is great for small businesses

How not to penny pinch a business

Apparently, Marketers are “in the dark over consumer empowerment

Case Study: How to Swipe Accounts From Competitors After M&As -- 5 Marketing Prep Steps

Monday, September 25, 2006

NYU Week of Service

Monday, October 2nd through Saturday, October 7th

A week-long series of volunteer projects and lunch time service seminars celebrating New York University's commitment to service. Register Today for one-day service projects and on-campus seminars:http://www.nyu.edu/community.service/

Lunch Time Service Seminars Monday, October 2nd Volunteering Overseas with Cross Cultural Solutions

Learn more about volunteering abroad. International lunch buffet will be served. 12 to 2 pm Kimmel Center, Room 905

Tuesday, October 3rd Going Green in Gotham

Join a distinguished panel for a discussion of personal and institutional responses to the growing environmental concerns raised by the Al Gore film, An Inconvenient Truth. A hearty and healthy lunch buffet will be served. 12 to 2 pm Kimmel Center, Room 905

Wednesday, October 4th New York Blood Center Blood Drive

The NYBC continues to face an acute need for blood donations. Register today, walk-ins also welcome.http://www.nyu.edu/blood.drive/ 11 am to 7:30 pm Kimball Hall Lounge, 246 Greene Street

Wednesday, October 4th
Community Service Fair Luncheon
Meet local non-profit agencies that need your help. BBQ lunch buffet will be served. 12 to 2 pm The Kimmel Center, Eisner & Lubin Auditorium, 4th Floor

Thursday, October 5th
Hurricane Katrina One Year Later
Hear about volunteer experiences in the Gulf Region and learn more aboutupcoming opportunities for continued support of the rebuilding efforts. Cajun lunch buffet will be served. 12 to 2 pm The Kimmel Center, Room 905

Friday, October 6th
Arts and Crafts Volunteer Fair
Join the Office of Community Service for an afternoon of knitting, crocheting and colorful card making. Sandwich lunch buffet will be served. 12 to 2 pm The Kimmel Center, Room 905

For more information about NYU Week of Service and other community service programs:
Office of Community Service
25 West 4th Street,
5th FloorNew York, NY 10012
(212) 998-2329

Sunday, September 24, 2006

DIMAblog may be half blog-half amazing but DIMAblog is modest enough to understand it could use a little help from time to time.

DIMAblog isn’t looking for news clippings or program announcements. Those should be sent to nyu.dima@gmail.com

DIMAblog is looking for your opinions on a variety of topics. Some topics could be drawn from DM news and events, your M.S. program experience, thoughts on industry trends, educational or instructional insights, reflections on the job market, personal advice (successes or failures) or anything else that strikes the authors fancy.

Aliases can be provided for the timid. DIMAblog will hold your identity in confidence.

No post will be censored. Remember; if you choose to criticize - expect criticism in return.

Regular contributors may be current students, alumni, or faculty of the program.

Act now! Send an email to nyu.dima@gmail.com with the following:

Email address:
Status: (current student, faculty, alumni)
Posting name or Alias request:

DIMAblog will respond with posting credentials.

DIMAblog can’t wait to hear from you!

Saturday, September 23, 2006

In The News

T.V. viewers on the rise according to Nielson

Drinking makes you more money.

Is the economy begining to cool?

DRTV - a medium in transition.

Case Study: A Better Shopping Cart

Friday, September 22, 2006

If you are not signed up to receive program wide student emails then make haste to…


data entry field: scps-dms
click “go”
click “join”
…follow the instructions

Seriously, this guy won't stop talking about us.

DIMAblog is a private blog in the public service. (and not above purloining good copy)

The United States is a federal republic with power derived from the people. Our constitution guarantees our rights. The deadline to ensure you may legally exercise your right to vote quickly approaches:

In New York registrations must be received by the Board of Elections by October 13th in order to vote in the November 7th general election.

In New Jersey registrations must be received by the Board of Elections by October 17th in order to vote in the November 7th general election.

In Connecticut registrations must be postmarked by October 24th in order to vote in the November 7th general election.

All other state deadlines may be found here.

If you’re not a citizen then consider becoming one. Information is available on the USCIS website or if you’re in a hurry you may be able to arrange something on craigslist.

You may be thinking… “Who cares about voting…nothing ever changes.”, “My vote doesn’t count.”, “They’re all a bunch a crooks anyway.”

Actually change does happen. Just look at the history of voting itself. Women were disenfranchised until 1920; the disgusting legacy of denying suffrage to minorities and poor voters didn’t begin to end till the Voting Rights Act of 1965, and the voting age didn’t drop from 21 to 18 until 1971. All of them changes that were influenced by the ballot box.

You’re vote counts…the margin of victory in Florida for the 2000 presidential election was less than 0.01% . In 2004, the margin of victory in Wisconsin was 0.38%. All results slimmer than Nicole Richie!

As for the crooks opinion…it’s the exception not the rule. All societies, in fact all organizations, have their leaders, villains, do-nothings, charlatans, heroes, thieves, etc…why wouldn’t you expect some of this to appear in our representative mechanisms from time to time? If it does… do you just accept it or do you try and fix it? Have you even met your elected representatives before? Try it sometime you may be surprised.

Voting is also important because it affects direct marketing. The National Do-Not-Call Registry was the direct result of voter pressure over nuisance telemarketing. Elected officials gave the authority to the FTC and FCC to create the list. Soon a data privacy bill will be introduced in the U.S. House of Representatives that will mandate how long you will need to retain customer information on a database – simply because the government may want to look at it?! Is that a good thing Martha?

Uh-oh! DIMAblog is noticing its soapbox is beginning to crack. DIMAblog must step-down, make a few repairs, and rest its fine voice.

Please register and vote!

The Master’s Program in Direct and Interactive Marketing

Invites you to a VIP Lunch Dialogue on E-Commerce

Come and hear the inside story on the challenges facing E-commerce marketers and the strategies they use online, and meet:

Pattiann MacAdams
Executive Director for E Commerce, North America: Avon


Jack Aaronson
CEO, Aaronson Group
Strategic advisers to Internet brands including Barnes & Noble, Bank of America, Dell, Weight Watchers, Shop NBC, and Hilton

Wednesday, October 4th
Midtown 1027

This event is for students and alumni of the Master’s Program in Direct and Interactive Marketing and their industry guests. RSVP required.

Admission is free.

Please bring your own brown-bag lunch. Coffee, tea, and cookies will be served.

RSVP to: set212@nyu.edu

Thursday, September 21, 2006

Two students are able to attend each of the events that the Direct Marketing Club of New York (DMCNY) is holding this year.

Check your NYU email for a list of dates and times.

Breakfast All Day?!

DIMABLOG's waistline is concerned.

That’s right. You have the power to triple the Doublemint Twins’ lead, energize the Bunny, crown the Burger King, and sweep Mr. Clean.

This year, two icons and two slogans will join the Madison Avenue Advertising Walk of Fame. So let your voice be heard!

You too can crash some of these events!

Wednesday, September 20, 2006

This just in... in case you are interested.

I hope this e-mail finds you well.

I work with a company called the Arena Corp. We are holding an event called the Manhattan Golf Classic on October 22nd on Governors Island. Players will include Donald Trump, Natalie Gulbis, Tom Watson, and Annika Sorenstam. We are looking for a group of dynamic, energetic people to become a part of a strategic promotions team for the event. We would like to know if you would be interested in providing this information to members of the Direct and Interactive Marketing Association.

Below, please find a copy of a flier that can be used for distribution to your members.

If you have any questions at all regarding the event or the promotions team, please do not hesitate to contact me at (212) 755-5870.

Warm Regards,

Kristen Troyansky
Management Consultant
ArenaCorp Holdings Limited
654 Madison Avenue, Suite 909
New York, NY 10021
Office: 212-755-5870
Fax: 212-755-2520

The following announcement was provided to students today.

We'd love to hear about your prior Caples experience in the comments section of this post!


NYU is a major sponsor of the annual Caples Awards. The Master's Program in Direct and Interactive Marketing program contributes space and facilities at the Midtown Center to the Caples Awards judges and organizers. Students have the exclusive opportunity to be able to observe the judging by serving as volunteers assisting the judges.

Each student who serves as a volunteer is invited to attend the Caples cocktail party, held in November during the judging week, and the Caples Awards Ceremony, held in February 2007 here in New York City. The February Awards Ceremony is attended by everyone in direct and interactive. It begins with a cocktail party and buffet dinner, moves on to the awards ceremony, and concludes with a dessert buffet. All of the winning creative is on display, and it is great fun to meet and congratulate all the winners.

Student volunteers assist the Caples Awards judges by unpacking awards entries, sorting awards entries for judging, and bringing entries to judges in the 3 different judging rooms, helping to tally results, and repacking the winning entries at the end of the judging. Listening in as the judges discuss creative and asking them questions about the work and their assessment of it is part of being a volunteer. Volunteers from previous years report that this is a great way to observe first hand what the best creative from all over the world looks like, to see how it is assessed by the world's creative experts, and to learn about the range of creative styles and trends in different regions. Everyone has a great time at Caples.

To serve as a volunteer, please select one of the time slots shown below, and send your reply to Stephanie Tracy at set212@nyu.edu
Your Name:
Your Non-NYU E-Mail Address (we need this for the Caples organizers):
Your NYU E-Mail Address:
Your Local Phone:

Please indicate which date and time slot you are volunteering for:

Tuesday, November 14th:
7:30 A.M. - 12:00 noon
12 noon - 5 P.M.

Wednesday, November 15th:
7:30 A.M. - 12:00 noon
12 noon - 5 P.M.

Friday, November 17th:
7:30 A.M. - 12 noon
12 noon - 5 P.M.5 P.M. - 10 P.M.

Noteworthy News

Travelocity confirms relevance works. (well d’uh)

AOL’s is gaining ground with its new online model.

Gone are the days of Arnolds, The Peach Pit, and Hank’s Look Around CafĂ©. Because of TiVo, and its clones, brand integration is changing the small screen landscape.

Even data lovers sometimes get the blues.

Hewlett-Packard has some cojones. Does history teach us nothing?

Microsoft to spar with YouTube

Are your ears burning?

Tuesday, September 19, 2006

Expect What Sticks: Why Most Advertising Fails and How to Guarantee Yours Succeeds to be the "Da Vinci Code" of the marketing world by Thanksgiving (if not already). AdAge, Slate and DM News all give "What Sticks" high marks. With such praise it won't belong before all marketing execu-speak is altered forever - you've been warned.

For those interested in increasing your own average order size you may want to add these tomes to your shopping cart...

The Long Tail: Why the Future of Business Is Selling Less of More has already weaved its way into a few class discussions.

Finally, we have the hickey book that won Saatchi & Saatchi the $430 million JC Penney ad account and a "can we still be friends" from AdAge. The book is Lovemarks: The Future Beyond Brands.

If you've read any of these books the blog would love to hear from you!

Group Study Rooms

Included in your price of admission is access to a limited number of group study rooms in the Bobst Library.

The group study rooms are the perfect place to meet when midtown just won’t do. However, you must reserve these rooms in advance. If you have no reservation you risk getting tossed out right at the moment your group is having a breakthrough. A reservation also allows for a little schadenfreude when you toss those 6 pissy undergrads out on their asses during finals week because they weren’t as forward thinking.

To reserve a room mouse on over to…


Click on “Reserve a Group or Individual Study Room Now”
..and just add water

Got Research?

If you and Google just ain’t working out these days you always have the option of shacking up with the NYU Library.

The business and marketing information available is first rate. Mouse on over to…


Click on “Subject web pages”
Select “Business & Economics” from the drop down box
Click on “The NYU Virtual Business Library” link


However, your Net ID and Password are required to access the site specific information.


A cautionary tale about “line extensions” brought to you by Heineken Light.

Click the title to view the article

Sunday, September 17, 2006

Mandie, Julie, Pam and Michelle

Peace Annika!

Michelle, Matt, Franka and Randall

Lounging around...
Posted by Picasa

Still early

Patti, Michelle, Winnie, Julie, Wallace and Susie


We look drunk already?
Posted by Picasa

Wednesday, September 13, 2006



in the


· If you are a new student starting this program now


· If you started in this program in Spring 06 or Summer 06


· If you are a returning student and want to celebrate the new school year, meet more classmates, and share your experiences with new students

This event is for you.

Come and meet your classmates and our new Alumni Leaders, recent alumni who were specially selected to serve as mentors to current students. For our international students, we have International Alumni Leaders. All students will benefit from our panel discussion by alumni on succeeding in graduate school and in the job market. You’ll also meet faculty and the Graduate Program staff.

Lunch will be served, and this is a great opportunity to meet the classmates who will be part of your network during your graduate studies and after you graduate, as well as alumni mentors.

Friday, September 15th, Midtown Center room 421

  • International students please arrive promptly at 12:00 for a special meeting with the International Alumni Leaders
  • Others, please arrive at 12:30.

The session concludes at 1:45 P.M.

RSVP to set212@nyu.edu, or add your name to the sign-up sheet on our office door at Midtown 429.

Monday, September 11, 2006

Kick off the Fall Semester with the DIMA Welcome Back Party!

Sept. 14, Thursday

68 West 3rd St.
between Thompson and Laguardia Place

8:45pm onwards

Food's on us!

See you there!