NYU's MS of Integrated Marketing Association (IMA)

According to the Promotional Products Association International (PPAI), a new study proves that promotional products are a key ingredient to integrated marketing. The article reads as follows:

"NEW STUDY PROVES PROMOTIONAL PRODUCTS ARE THE KEY INGREDIENT TO INTEGRATED MARKETING

Irving, Texas, (December 18, 2006) A new study, just released by the Promotional Products Association International (PPAI), empirically proves that promotional products are an effective ad medium and key to integrated marketing campaigns.
A study of 18-34 year olds, the most sought-after demographic group in terms of advertising dollars, was conducted exclusively for PPAI by researchers at Louisiana State University and the University of Texas at San Antonio. The study, which was performed in a controlled environment, measured the:

* Effectiveness of promotional products, and compared them to two other media–television and print
* Synergistic effects of promotional products when used along with these other media
* Consumers’ preferred medium for gathering information about a product or brand

Participants in the study were exposed to advertising for pizza via three mediums: television commercial, print ad and promotional product. A key finding of the study was that adding a promotional product to the media mix generated favorable attitudes toward the ad in all cases (up to 44%). And in some instances, the use of a promotional product as the advertising medium alone achieved maximum impact, up to 69% increasing brand interest and 84 % in creating a good impression of the brand.

“It’s gratifying to see hard data prove what we as an industry have known for years,” said Steve Slagle, CAE, PPAI president. “Promotional products continue to grow in popularity because, simply put, they work. Promotional products are the only advertising medium capable of engaging all five senses. When used as a key element in the marketing mix, promotional products create a more positive outlook toward the ad and the brand.”

Based on the results of the study, researchers found that while the print ad came in first overall, respondents preferred promotional products as an advertising medium rather than television ads.

* Respondents had a more positive attitude toward the ad when exposed to advertising via a promotional product rather than the television commercial (41% to 18%).
* They had a more positive attitude toward the product as a result of the promotional product rather than the television ad (20% to 16%).
* Message credibility was higher with the promotional product than with the television ad (54% to 33%).
* Intent to purchase was higher with the promotional product than with the television ad (25% to 17%).
* And the referral value was higher with the promotional product than with the television ad (26% to 16%).

The study conclusively demonstrates that promotional products:

* May be effectively employed as a stand-alone advertising medium.
* When added to the media mix, will effectively supplement other advertising media.
* Are a source of useful information.
* Can enhance impressions of both brand and product.
* Can contribute to the consumer intent to buy. “

Add promotional products to your marketing mix! For a wide range of promotional products visit www.motivators.com.

For more information about Promotional Products Association International (PPAI) or to learn more about the proven power of promotional products (including research and case studies), visit the PPAI website at www.ppa.org or contact PPAI at 972-258-3041 or PR@ppa.org.

Democrats unlikely to shift course on DM issues

Fast and easy creative best practices for e-mail

Jesse Jackson Enters Ad Industry Diversity Fray

Nintendo Readies $200 Million Push for Wii Game System

Advertising Schools Increase Diversity Recruiting Efforts

Kudos to SCPS for actually sending an invite out more than 48 hours before the event - Read on for details...

SCPS HOLIDAY PARTY & FASHION SHOW
SAVE THE DATE: Dec. 8th
TIME: 6:00-10:00pm.
LOCATION: University Hall (near Union Square)

"Lets celebrate the end of a great semester! Please keep the night of Friday December 8, 2006 open for a celebration with dinner, drinks, dancing, and more with your fellow SCPS students.

More details will be coming about ticket purchase!

FASHION SHOW -ALSO...we are looking for the next SCPS Top Model...if you think you have what it takes to strut your stuff in style down the catwalk, send an email to Paul Rozario (Grads) par234@nyu.edu by Nov. 22nd.

The winners will be crowned Mr. & Ms. SCPS 2006 at the holiday party! Cheers!"

Mark Hinds
Undergraduate Student Council President

and

Lauren Salazar
Graduate Student Council President

If you were in Dr. Kalters Advanced class last fall you'll recall the final project involved designing an "all in one" website for Redcats USA using its four plumpy brands. Well, somebody tell Bridget Jones they launced such a site this week.

DMNews has the details.

Did your design suggestions show up? http://www.onestopplus.com/Default.aspx

A "must see" for all ladies and a "must see" for all marketers...a 2-for-1 lesson here guys...

Professor Cohen brought this to my attention in Advanced Online Marketing...NO MEDIA SPEND!!!

Enjoy! http://www.youtube.com/watch?v=fz5IRdFIpvA

You’re Invited To A Special Joint Networking Event
Co-Sponsored by Two SCPS Master’s Program Associations

• The Direct & Interactive Marketing Association
• The Publishing Student Association
  

THURSDAY, NOVEMBER 16, 2006

8:45pm - Onwards

UPDATE: We Have A New Location!

BUtterfield 8

East 38th Street(between 5th Ave and Madison Ave)

http://www.butterfield8nyc.com/index.asp

A fine article brought to you by fellow student Fitz Mangubat. Thanks for looking out!

http://www.nytimes.com/2006/10/30/technology/30adco.html?_r=1&oref=slogin

Dear Fellow Students,

The MS in Direct and Interactive Marketing program office and DIMA would like to announce that we are putting together the long-promised resume book for the students in our program.

This will be helpful in finding employers who are interested in hiring students from our program part-time or full-time. Check your NYU email for the guidelines for submission, as well as the required resume format. Please submit your resume in that format to preserve the consistency & professionalism of the book.

The deadline for submission is on November 10, 2006. Please have all requirements in by then, so we can distribute to companies by the end ofthe year.

We apologize for the delay however, the current DIMA leadership is committed to a strict and urgent production timetable.

If you have any questions, please email me or Tanvi Patel at nyu.dima@gmail.com

Thanks a lot!

Regards,

Pam AbastillasPresident, DIMA

http://www.nyu.edu/blood.drive/

University-Wide Blood Drive
Monday, November 6th through Friday, November 10th
246 Greene Street, Main Floor
11 am - 4:30 pm


The New York Blood Center, which works through 200 hospitals to satisfy the blood-related healthcare needs of 20 million people, continues to face an acute need for blood. Each day NYBC needs over 2,000 pints of blood to maintain an adequate community blood supply. During summer months, blood donations are even more crucial as many school and company drives are not taking place. We are currently seeking your support for the University-Wide Summer 2006 Blood Drive which will take place Tuesday, July 18th and Wednesday, July 19th, 2006. On-line registration is available, walk-ins are also welcome. Register Online

The photos from last night's party are up!

Check them out here!

Some might call Promotional Products Dodads, Chotchkas, Gimmees and Trinkets. Whichever you prefer, there's no doubt about it that promotional items are a great way to get your branding in front of your customers. Whether its a t-shirt, a calendar, a water bottle or even a rubber duckie, Motivators, Inc. offers over 20,000 items in a variety of categories to cater to your every need! Need items in a rush? No problem! We have hundreds of items available with our 3 and 5 day rush service. Check out our website at www.motivators.com or call us at (516) 735-9600.

Hi Fellow Students!

I would like to announce that we are putting together the long-promised resume book for the students in our program. This will be helpful in finding employers who are interested in hiring students from our program part-time or full-time.

And... as Kalter said, we are in demand in the growing direct and interactive marketing industry!

The guidelines for submission, as well as the required resume format will be sent to your NYU emails by Stephanie Tracy. Kindly submit in the required format to preserve the consistency & professionalism of the book.

The deadline for submission is on November 10, 2006.

We apologize for the delay however, we are committed to a strict and urgent production timetable. If you have any questions, please email me or Tanvi Patel at nyu.dima@gmail.com

Thanks a lot!

Yours,
Pam Abastillas


P.S. See you tonight at Giggles! :)

Dear Students,I've just returned from the Direct Marketing Association conference in San Francisco with news of the direct and interactive industry's biggest event:


YOUR PROFESSORS AS INDUSTRY EXPERTS
Seven of our faculty were featured speakers at the conference:
-Professor Heidi Cohen spoke on Utilizing RSS to Boost E-Commerce Traffic and Revenue
-Professor Perry Drake spoke on Secrets of Test-Design Strateegies
-Professor Neil Feinstein spokedventures in Creative Strategy
-Professor Chuck Shaw spoke on Brand DRTV: Go to Market Strategies
-Professor Steve Tamke spoke on Beyond Initial ROI--Utiliziling Your Brand to Improve Your Search Marketing Results
-Professor Chet Van Wert spoke on on Multivariate Testing: Secrets of Success from Conde Nast Publications and Ameriprise Auto and Home Insurance
-Professors Marjorie Kalter and Neil Feinstein spoke on The New Brand Contract: Integrating Branding with Direct

Ask them about their sessions, so you can share in the learning that took place at the conference.

You can also access some sessions online at www.the-dma.org.

THE DEMAND FOR YOU
As part of my role at the conference, I attended the Board meeting for the Direct Marketing Educational Foundation, where we discussed the industry's need for the next generation of leaders to be prepared in terms of deep skills in strategic planning, financial management, teamwork, leadership, supply-chain management, and the best practices of direct marketing as a foundation for interactive business.

With a scarcity of courses to prepare junior and middle managers for the demands of multi-channel marketing, and only Northwestern and Mercy College providing graduate programs similar to NYU's, every leader I spoke with over the past 5 days said that her/his company needs our graduates. So get your resume into the Resume Book that the DIMA is organizing, and be aware that you and your degree are sought after by the best companies to take their marketing to the next stages of growth.

HIGHLIGHTS FROM THE CONFERENCE
Sir Richard Branson's keynote address, in which he told the story of how he decided to diversify his entertainment business, Virgin Records, into Virgin Atlantic Airlines, and stressed the importance of using business for social responsibility, both ecological and philanthropic. It was refreshing and inspiring to see this legendary entrepreneur speak informally to an audience of several thousand about the need to understand the target audience and to give back to the planet and to those who are not able to share in the economic benefits of capitalism. His personal CVP of what he calls Business Adventure Capitalism is one that would be fun and challenging to apply to a Capstone topic.

Paula Sneed (Kraft Foods CMO)'s keynote address also stressed the importance of understanding the consumer. She noted that it's not enough to identify consumers by demographics and that consumer insights should be used to develop all aspects of the marketing plan. She attributed Kraft's success in leading initiatives online to its recent corporate push to break down the silos and be innovative in developing relationships between consumers and packaged-goods products.

HIGHLIGHTS FROM THE FUN
The entertainment for the gala ECHO creative-awards ceremony featured Dana Carvey. To see a photo of Professors Feinstein and Kalter with Dana (our new pal),
go to:http://new.targetmarketingmag.com/video/slideshow.bsp?linkvar=swf&linkdata=slideshow53293
and click on the ECHO Awards slides.

As ECHO Committee members, we were photographed backstage with him. But for the highlights of creative awards winners, you are welcome to look at the ECHO Awards disk that I brought back, to see some amazing, groundbreaking campaigns in interactive, DRTV, and direct mail. For a complete list of winners, go to www.the-dma.org.

At the conference, I was especially pleased to see alumni from our program, including Fabian Robinson, who just moved from American Express to a database leadership role at Petsky Prunier, Juan Carlos Cardona from Latinvox, and Brian Catalano from Kraft.

--MK

Dr. Marjorie Kalter
Graduate Program DirectorClinical Professor
Master's Program in Direct and Interactive Marketing
New York University
11 West 42nd Street
Suite 429New York, New York 10036
1-212-992-3207
mk99@nyu.edu

Article: http://blog.washingtonpost.com/posttech/

One of the tech writers at the Washington Post claims that the reason Mac's can't gain a foothold in the PC market is because of "price and perception".

What say you?

Is he correct?

How would you solve this classic problem for Apple?

DIMA personally invites you to the After-Midterm Party tonite to celebrate October birthdays!

GIGGLES
115 W. 40th St. between 6th and Broadway

845pm onwards

A special gift from DIMA and plenty of birthday wishes will be presented to October babies:

Lana Kisilevich, Alicia Nied, Jonathan (Yony) Arad and Matt Harris

Bring your friends! Food is free! :)

Hope you can make it!

GoogTube (yes - that's now in the lexicon) How The Merger Will Change Online Media and Marketing

Virgin founder champions green cause at DMA06

Be change leaders in ad-bombarded world: Greco tells DMers

The DMA pushes SEM training

Behaviorally targeted ads work better out of context: Study

Midterms are over and birthday's abound...this calls for a sexy party!

Giggles
115 W. 40th between 6th Ave and Broadway [ click for MAP ]
Just a few short blocks from the midtown center!

Food will be provided compliments of the DIMA Team!
Mix and mingle!

Time: 8:45pm onwards

See your sexy ass there!

DM employment survey shows mixed outlook

Product placement — you can't escape it!

Yet another "get rich" book from Trump

YouTube insights

Top 50 Advertisers by Media Value in August, 2006

Guys, here is a great opportunity to network with professionals in the advertising industry! The slots are limited so register as soon as possible! Registration deadline is Oct. 25, 2006.

Of course, have your resumes ready! Goodluck!


Adrants , New York University, and Business Development Institute have planned an Advertising Industry Diversity Job Fair and Leadership Conference. This national event will take place in New York City on November 8, 2006. The job fair website is http://rs6.net/tn.jsp?t=gdgm8ybab.0.if4tdybab.czqzo9n6.40931&ts=S0204&p=http%3A%2F%2Fwww.bdionline.com%2Fadvertisingdiversity

Register today for the Advertising Industry Diversity Job Fair and Leadership Conference at https://www.bdionline.com/advertisingdiversity/Default.aspx.

Online DVD rental pioneer Netflix wants recommendations on how to improve its movie-recommendation system so badly that it's dangling a $1 million reward as an incentive.

Story

Enter the Netflix contest

Five Must Do’s for Online Holiday Selling

Solid career advice

Buzzword: "Opinion Fatigue"

DMNews' essential guide to email marketing

Case Study: How to Sell Thousands of Gift Certificates to Consumers Who Didn't Know They Wanted Them

DIMAblog is celebrating 30 days on the web!


http://www.youtube.com/watch?v=4hhobZvy3s4

Click Fraud: The dark side of online advertising

The Office of National Drug Control Policy is trying a couple new strategies:
This is your ass on drugs
YouTube

Direct mail is great for small businesses

How not to penny pinch a business

Apparently, Marketers are “in the dark over consumer empowerment”

Case Study: How to Swipe Accounts From Competitors After M&As -- 5 Marketing Prep Steps

NYU Week of Service

Monday, October 2nd through Saturday, October 7th

A week-long series of volunteer projects and lunch time service seminars celebrating New York University's commitment to service. Register Today for one-day service projects and on-campus seminars:http://www.nyu.edu/community.service/

Lunch Time Service Seminars Monday, October 2nd Volunteering Overseas with Cross Cultural Solutions

Learn more about volunteering abroad. International lunch buffet will be served. 12 to 2 pm Kimmel Center, Room 905

Tuesday, October 3rd Going Green in Gotham

Join a distinguished panel for a discussion of personal and institutional responses to the growing environmental concerns raised by the Al Gore film, An Inconvenient Truth. A hearty and healthy lunch buffet will be served. 12 to 2 pm Kimmel Center, Room 905

Wednesday, October 4th New York Blood Center Blood Drive

The NYBC continues to face an acute need for blood donations. Register today, walk-ins also welcome.http://www.nyu.edu/blood.drive/ 11 am to 7:30 pm Kimball Hall Lounge, 246 Greene Street

DIMAblog may be half blog-half amazing but DIMAblog is modest enough to understand it could use a little help from time to time.

DIMAblog isn’t looking for news clippings or program announcements. Those should be sent to nyu.dima@gmail.com

DIMAblog is looking for your opinions on a variety of topics. Some topics could be drawn from DM news and events, your M.S. program experience, thoughts on industry trends, educational or instructional insights, reflections on the job market, personal advice (successes or failures) or anything else that strikes the authors fancy.

Aliases can be provided for the timid. DIMAblog will hold your identity in confidence.

No post will be censored. Remember; if you choose to criticize - expect criticism in return.

Regular contributors may be current students, alumni, or faculty of the program.

Act now! Send an email to nyu.dima@gmail.com with the following:

Name:
Email address:
Status: (current student, faculty, alumni)
Posting name or Alias request:

DIMAblog will respond with posting credentials.

DIMAblog can’t wait to hear from you!

T.V. viewers on the rise according to Nielson

Drinking makes you more money.

Is the economy begining to cool?

DRTV - a medium in transition.

Case Study: A Better Shopping Cart

If you are not signed up to receive program wide student emails then make haste to…

http://forums.nyu.edu/

data entry field: scps-dms
click “go”
click “join”
…follow the instructions

Seriously, this guy won't stop talking about us.

DIMABLOG's waistline is concerned.

That’s right. You have the power to triple the Doublemint Twins’ lead, energize the Bunny, crown the Burger King, and sweep Mr. Clean.

This year, two icons and two slogans will join the Madison Avenue Advertising Walk of Fame. So let your voice be heard!

This just in... in case you are interested.

I hope this e-mail finds you well.

I work with a company called the Arena Corp. We are holding an event called the Manhattan Golf Classic on October 22nd on Governors Island. Players will include Donald Trump, Natalie Gulbis, Tom Watson, and Annika Sorenstam. We are looking for a group of dynamic, energetic people to become a part of a strategic promotions team for the event. We would like to know if you would be interested in providing this information to members of the Direct and Interactive Marketing Association.

Below, please find a copy of a flier that can be used for distribution to your members.

If you have any questions at all regarding the event or the promotions team, please do not hesitate to contact me at (212) 755-5870.

Warm Regards,


Kristen Troyansky
Management Consultant
ArenaCorp Holdings Limited
654 Madison Avenue, Suite 909
New York, NY 10021
Office: 212-755-5870
Fax: 212-755-2520
KristenT@TheArenaCorp.com
www.TheArenaCorp.com

The following announcement was provided to students today.

We'd love to hear about your prior Caples experience in the comments section of this post!

...

NYU is a major sponsor of the annual Caples Awards. The Master's Program in Direct and Interactive Marketing program contributes space and facilities at the Midtown Center to the Caples Awards judges and organizers. Students have the exclusive opportunity to be able to observe the judging by serving as volunteers assisting the judges.

Each student who serves as a volunteer is invited to attend the Caples cocktail party, held in November during the judging week, and the Caples Awards Ceremony, held in February 2007 here in New York City. The February Awards Ceremony is attended by everyone in direct and interactive. It begins with a cocktail party and buffet dinner, moves on to the awards ceremony, and concludes with a dessert buffet. All of the winning creative is on display, and it is great fun to meet and congratulate all the winners.

Student volunteers assist the Caples Awards judges by unpacking awards entries, sorting awards entries for judging, and bringing entries to judges in the 3 different judging rooms, helping to tally results, and repacking the winning entries at the end of the judging. Listening in as the judges discuss creative and asking them questions about the work and their assessment of it is part of being a volunteer. Volunteers from previous years report that this is a great way to observe first hand what the best creative from all over the world looks like, to see how it is assessed by the world's creative experts, and to learn about the range of creative styles and trends in different regions. Everyone has a great time at Caples.

To serve as a volunteer, please select one of the time slots shown below, and send your reply to Stephanie Tracy at set212@nyu.edu
Your Name:
Your Non-NYU E-Mail Address (we need this for the Caples organizers):
Your NYU E-Mail Address:
Your Local Phone:

Please indicate which date and time slot you are volunteering for:

Tuesday, November 14th:
7:30 A.M. - 12:00 noon
12 noon - 5 P.M.

Wednesday, November 15th:
7:30 A.M. - 12:00 noon
12 noon - 5 P.M.

Friday, November 17th:
7:30 A.M. - 12 noon
12 noon - 5 P.M.5 P.M. - 10 P.M.

Travelocity confirms relevance works. (well d’uh)

AOL’s is gaining ground with its new online model.

Gone are the days of Arnolds, The Peach Pit, and Hank’s Look Around Café. Because of TiVo, and its clones, brand integration is changing the small screen landscape.

Even data lovers sometimes get the blues.

Hewlett-Packard has some cojones. Does history teach us nothing?

Microsoft to spar with YouTube

Are your ears burning?

Expect What Sticks: Why Most Advertising Fails and How to Guarantee Yours Succeeds to be the "Da Vinci Code" of the marketing world by Thanksgiving (if not already). AdAge, Slate and DM News all give "What Sticks" high marks. With such praise it won't belong before all marketing execu-speak is altered forever - you've been warned.

For those interested in increasing your own average order size you may want to add these tomes to your shopping cart...

The Long Tail: Why the Future of Business Is Selling Less of More has already weaved its way into a few class discussions.

Finally, we have the hickey book that won Saatchi & Saatchi the $430 million JC Penney ad account and a "can we still be friends" from AdAge. The book is Lovemarks: The Future Beyond Brands.

If you've read any of these books the blog would love to hear from you!

Included in your price of admission is access to a limited number of group study rooms in the Bobst Library.

The group study rooms are the perfect place to meet when midtown just won’t do. However, you must reserve these rooms in advance. If you have no reservation you risk getting tossed out right at the moment your group is having a breakthrough. A reservation also allows for a little schadenfreude when you toss those 6 pissy undergrads out on their asses during finals week because they weren’t as forward thinking.

To reserve a room mouse on over to…

http://library.nyu.edu/

Click on “Reserve a Group or Individual Study Room Now”
..and just add water

If you and Google just ain’t working out these days you always have the option of shacking up with the NYU Library.

The business and marketing information available is first rate. Mouse on over to…

http://library.nyu.edu/

Click on “Subject web pages”
Select “Business & Economics” from the drop down box
Click on “The NYU Virtual Business Library” link

Jackpot!

However, your Net ID and Password are required to access the site specific information.

Enjoy!

A cautionary tale about “line extensions” brought to you by Heineken Light.

Click the title to view the article

Mandie, Julie, Pam and Michelle

Peace Annika!

Michelle, Matt, Franka and Randall

Lounging around...

Still early

Patti, Michelle, Winnie, Julie, Wallace and Susie

Yum!

We look drunk already?

WELCOME (BACK)